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Week 3 Part B: Developing a Brand

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This week, I wasn't just thinking about developing a brand, I was discovering my brand. I began with thinking about the type of business I would want in the future. My focus has always been centered around education, specifically math education. In my fictitious business (at least fictitious for now), I would like to market my services as an "online educator and creator of learning guides." I could imagine beginning my business as an online tutoring company, and then branching out into other roles for myself. I would love to make a collection of math tutorials, in the style of Khan Academy or Professor Leonard depending on the size of the operation. Professor Leonard is a one-person operation, while Khan Academy is a large non-profit organization. In addition to creating math tutorials, the company could branch out into creating review texts for students or subject-based short stories and fiction.With an idea of what I want to create, I now have to decide on a point of v…

Week 3 Part A - Website Design

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"Well-Craphted" Websites In my social media course, we explored some of the key principles in successful website design this week. The acronym C.R.A.P.H.T.E.D. brings focus to the following design principles:









Concept and contrastRepetitionAlignmentProximityHierarchyTypographyEase of useDepth of contentOf the eight websites that were given to the class, I enjoyed visiting the California Center for the Arts, Escondido and HeadHunter Hairstyling the most. Even though there were more than two well-designed websites, I appreciate the clarity and simplicity that these websites offer. Each has a clear concept. The California Center for the Arts focuses on promoting events. There is a clear hierarchy as the event listings have the bigger tiles on the homepage. There is a good contrast with a large eye-catching image at the top of the homepage. The principle of proximity is also well-executed. The "Find your center" icons are in one grouping and the "Featured Events"…

Week 2 Part B - Education-Based Businesses Research

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I researched five businesses that related to math education in different forms. These are my findings listed below:✶ Mathematical Association of Americahttps://www.maa.org/The Mathematical Association of America (MAA) is a national organization that focuses on pushing forward the understanding of mathematics. In their 2019 Impact Report, which was released on their website, the MAA had a total revenue of $11,813,365. The top five sources of income were development, grant and donor funded programs, math competitions, publications, and membership fees, in that order. They are a large organization whose members include math faculty at all levels of education, college students, and STEM professionals. The MAA promotes their social media in a clear and easily accessible way on their website. The social media icons appears on a banner at the bottom of every page on their website.  In addition to the banner, there is a page on the site that connects the viewer to social media. The social med…

Week 2 - Talking to a Business

On the topic of communicating with businesses, two negative issues that I come across frequently are the difficulty in finding a business person that will take in my words (customer service rep, manager, etc.) and not feeling understood by that source. Some time ago, my family was trying to cut down on our cable bill. The cable rep was incredibly persistent, trying to hold on so firmly to every feature of the account that it turned into bullying. He insinuated that my family didn't make enough money if we couldn't afford cable, which I thought was incredibly belittling. I tried to complain to two different people from that company about the experience, feeling that neither one understood why I had been offended by the interaction. 
At the time, I didn't think of using social media as a tool to verbally release my frustrations. I'm still not sure I would use it today since I'm a private person, but I'm beginning to see the power in it. Social media would have add…

Second Post - Meeting my teammates

I read the blogs from all the teammates that had posted: Marla Caprow, Engir Diaz Aguillon, Casey Judge, Nicole Narvaez, and Julia Palomo. It was fun to learn about them, and I enjoyed reading each unique take on social media. 😊

Week 1 - Choosing themes and taking names

In anticipation of creating my first blog entry, and with the goal of trying to put off writing the first course assignment as long as possible, I probably spent much more time than needed on the theme. I spent about two hours in the acts of browsing themes, selecting and re-selecting features, and uploading photos. I'm sure that sounds surprising given how simple the final layout of the blog looks. Two factors helped me finally choose my theme. First, I tried to pick a layout and font that would be easy to read online. Second, I wanted to choose a background that would inspire me in some way.The font issue only came up recently when a coworker mentioned that text sans serif is easier to read online. She stated it as fact, as if it were from a meticulous study conducted on fonts. Rather than ask my coworker for a cited source, I've just accepted here words, and I try to make my online work easily readable. The one exception in the blog might be the bright green title against t…