Week 15 Part B - A Month of Material

 In the previous blog post, I was laying down the structure and parameters to consider when continuing my marketing strategy on social media. In this post, I will fill in more of the details as I plan out a month's worth of content. The parameters that I am using as a guide are as follows:

Online Platforms: Instagram, Facebook, E-Newsletter
Schedule: Post 3-4 times a week on Instagram and Facebook, and generally post Monday, Wednesday, an open day, and an advertisement day. The E-Newsletter is released monthly.
Material: 75% of content and ads is to be planned in advance, especially the math content. One post a week is "off the cuff."

I should also mention that the time period I had in mind was December 21 - January 17. This information is important because this is not a time when classes are traditionally in session. It might seem like a struggle to get users excited about an education- and tutoring-based site when they are on vacation. However, I found that it gave me more freedom to try to find interesting material, instead of just trying to lure user in for tutoring. The break also gives me a chance to create a few workshops for January. I could create a math skills workshop to refresh the mind after winter break. I think most students are used to learning and studying online at this point, but if they want tips and online resources for their math courses, I could cultivate a workshop to meet those needs as well.

One of the big goals for the next month is to excite students and general users about a math topic by presenting it across various fields in math and science. That's the goal of the extended Hexagon Series. Another big goal is to get students back in to tutoring after the holidays. The workshops and the advertising are the key to the second goal.

 

Week 1 

  • Monday 12/21 @ 11 am- Instagram (IG) and Facebook (FB)
"While most students begin winter break this week, Rad Math Tutoring will still have activities and puzzles to fight off the Dece1ber Dust that seems to find students this time of year. For the next month, we'll be having a series on the hexagon--covering topics from snowflakes to trig identities." 
  • Tuesday 12/22 @ 11 am - IG, FB
Wish all followers happy holidays and happy new year. Try to be inclusive of users across denominations by including the phrase: Happy Everything! What are you looking forward to this holiday season?
  • Wednesday 12/23 @ 1 pm
FB - Hexagon Series: Share a video called The Science of Snowflakes
IG - Hexagon Series: Post a photo of a snowflake under an electron microscope. Share the link to the video
  • Saturday 12/27 @ 9 am - IG, FB
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Week 2

  • Monday 12/28 @ 11 am - IG, FB
Hexagon Series: Create and share a Hidato puzzle or two of varying difficulty (beginner and medium). I'll have to watch the sizing for the puzzle on Instagram. Encourage users to take screen shot of completed puzzle and submit. I could consider doing a drawing from the submissions so the winner receives two free tutoring sessions in the spring. 
  • Wednesday 12/30 @ 11 am - IG, FB
"Did you know?" Math facts/stats about the number 2021, to recognize the upcoming year. For example, the prime factors for 2021 are 43 x 47. 
  • Thursday 12/31 @ 1 pm - IG
Short 30 second video wishing users a Happy New Year's Eve and good things in the year 2021.
  • Friday 1/1 @ 11 am - IG, FB
Hexagon Series: 

Week 3

  • Monday 1/4 @ 10 am - IG, FB
An inspirational quote for the new year. This post is open.

Mail out the e-newsletter that covers the Hexagon Series. Talk about the Hexagon Series on social media and cool facts (hexagon on Saturn and dragonfly eyes). Include a hexagon math puzzle. Promote the math skills and resources workshops being held on Thursday 1/14.
  • Tuesday 1/5 @ 1 pm - IG, FB
Post information introducing the workshops next week. Ask the users to post what math skill topics they are hoping to see.
  • Wednesday 1/6 @ 11 am
FB - Hexagon Series: Create a video showing how to use a hexagon to memorize trig identities.
IG - Hexagon Series: Post an image similar to the hexagon below and link to the video.

  • Friday 1/8 @ 12 pm FB, IG
Advertisement for the workshops on Thursday 1/14

Week 4

  • Monday 1/11 @ 9 am - FB, IG
Post promoting the upcoming workshops this week on Thursday, 1/14.
  • @ 1 pm  - FB, IG Post a puzzle for Monday #MindBenderMonday.
  • Wednesday 1/13 @ 11 am 
FB - Hexagon Series: Share a video called Hexagons are the Bestagons
IG - Hexagon Series: Post an image about bees in a hexagon in a honeycomb. Link to video.
  • Thursday 1/14 @ 8 am
Post a reminder about workshops today: refresh your math skills at 11 am and how to use online math resources at 1 pm.
  • Saturday 1/16 @ 10 am - FB, IG
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