I researched five businesses that related to math education in different forms. These are my findings listed below: ✶ Mathematical Association of America https://www.maa.org/ The Mathematical Association of America (MAA) is a national organization that focuses on pushing forward the understanding of mathematics. In their 2019 Impact Report, which was released on their website, the MAA had a total revenue of $11,813,365. The top five sources of income were development, grant and donor funded programs, math competitions, publications, and membership fees, in that order. They are a large organization whose members include math faculty at all levels of education, college students, and STEM professionals. The MAA promotes their social media in a clear and easily accessible way on their website. The social media icons appears on a banner at the bottom of every page on their website. In addition to the banner, there is a page on the site that connects the viewer to social media. Th...
This week in my Social Media for Business class we are going back to marketing fundamentals and discussing the value of using newsletters to advertise a brand. An email newsletter has three big motivations (among others). It covers the communication gap for those who do not regularly follow social media (or those who are not following Rad Math Tutoring...yet). A second motivation is that a newsletter is shown to drive up traffic and sales. The third big piece is that a newsletter helps build a relationship with a brand. Much of social media can be very short--snappy, quick comments on Twitter, for example. This is an opportunity to dive in a little deeper. I think of a newsletter as a summary of "this is what's been going on with our business." How soon is too soon? Based on my viewpoint on newsletters pretty fixed, I think monthly distributions would work well for Rad Math Tutoring. There has to be enough time that passes so that there's new information to report on....
I think that a human touch is something that could make Rad Math more accessible, and possibly more popular in the long term. One of the Instagram sites that I visited was The Math Guru. I started following Vanessa the Math Guru after only a few minutes of exploring the site because I saw a video of her explaining what her mission was. Her mission was to break down math stereotypes, but I could hear and see why it was so important to her. She had a casual way of speaking, instead of a stuffy-ness that we might expect from a mathematician. Vanessa looked like a rocker, and was part of a band. She was an anti-stereotype herself, and was trying to create a diverse space in mathematics for others liker her...or not like her. Creating the human connection takes something abstract and cold (like the way mathematics is perceived), and it gives someone the opportunity to explore it and think of it differently. Since we are talking about educational sites, it would be strange to inse...
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