Week 4 Post 2 - My Target Market

My Business

The business that I am creating for this course is Rad Math Tutoring. I would offer my services as a private math tutor, holding online sessions for students from middle school to college.  

My Target Market

The target market are middle school to college students and their parents. The parents for middle school and high school students are more important than reaching the students themselves, since they would be paying for the tutoring services for their children. That may also be true for the college students, but there is more independence and autonomy with that consumer. So it seems that I would be targeting middle age, middle income parents interested in their children's academic success. There would also be 18 - 25 year-old college students who are from middle-to-higher income families to also be able to afford private tutoring. At the college stage, the student most likely needs to be high achieving and self-motivated to seek out a tutor. 

If I can learn more about my target market, I can learn how to promote my services in an appealing way. I could also learn "where" (which social media platforms and websites) to find potential customers. In knowing more about the "type" of person my company is attracting, then I can more easily establish a bond and good working relationship with those consumers, too! 

Comments

Post a Comment

Popular posts from this blog

Week 2 Part B - Education-Based Businesses Research

Image
I researched five businesses that related to math education in different forms. These are my findings listed below: ✶ Mathematical Association of America https://www.maa.org/ The Mathematical Association of America (MAA) is a national organization that focuses on pushing forward the understanding of mathematics. In their 2019 Impact Report, which was released on their website, the MAA had a total revenue of $11,813,365. The top five sources of income were development, grant and donor funded programs, math competitions, publications, and membership fees, in that order. They are a large organization whose members include math faculty at all levels of education, college students, and STEM professionals.  The MAA promotes their social media in a clear and easily accessible way on their website. The social media icons appears on a banner at the bottom of every page on their website.  In addition to the banner, there is a page on the site that connects the viewer to social media. The social
Read more

Week 9 Post A - Adding a Personal Touch

 I think that a human touch is something that could make Rad Math more accessible, and possibly more popular in the long term. One of the Instagram sites that I visited was The Math Guru. I started following Vanessa the Math Guru after only a few minutes of exploring the site because I saw a video of her explaining what her mission was. Her mission was to break down math stereotypes, but I could hear and see why it was so important to her. She had a casual way of speaking, instead of a stuffy-ness that we might expect from a mathematician. Vanessa looked like a rocker, and was part of a band. She was an anti-stereotype herself, and was trying to create a diverse space in mathematics for others liker her...or not like her. Creating the human connection takes something abstract and cold (like the way mathematics is perceived), and it gives someone the opportunity to explore it and think of it differently.  Since we are talking about educational sites, it would be strange to insert person
Read more

Week 1 - Choosing themes and taking names

In anticipation of creating my first blog entry, and with the goal of trying to put off writing the first course assignment as long as possible, I probably spent much more time than needed on the theme. I spent about two hours in the acts of browsing themes, selecting and re-selecting features, and uploading photos. I'm sure that sounds surprising given how simple the final layout of the blog looks.  Two factors helped me finally choose my theme. First, I tried to pick a layout and font that would be easy to read online. Second, I wanted to choose a background that would inspire me in some way. The font issue only came up recently when a coworker mentioned that text sans serif is easier to read online. She stated it as fact, as if it were from a meticulous study conducted on fonts. Rather than ask my coworker for a cited source, I've just accepted here words, and I try to make my online work easily readable. The one exception in the blog might be the bright green title against
Read more